Made in Taiwan · 40 years of professional salon haircare

Formulation Science

Reading a Label

Three things worth checking on any shampoo bottle in Malaysia: how strong the surfactant is, whether the silicones matter, and the notification number on the box.

Three things are worth your time on any bottle you pick up, ours included. How strong the surfactant is decides how much colour each wash costs you: sulfates lather hardest and strip pigment fastest, so a colour-safe shampoo puts a milder surfactant near the top of the list (read our guide to amino acid vs sulfate surfactants). Silicones are not the villains they get sold as — they coat the strand and smooth it (read the silicone build-up breakdown). The notification number is the one nobody checks: every cosmetic sold here should carry one, and you can look it up yourself on QUEST3+ in about a minute (step-by-step NOT verification guide).

Why colour drains in the first place — surfactant charge, cationic pigment, how much sulfate-free actually buys you — is covered inside why hair colour fades so fast in Malaysia.

Holding a bottle and not sure what you are reading? The surfactant and silicone half is covered in why hair colour fades so fast in Malaysia; the notification number you can look up yourself in a minute.